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How Starbucks Operates Like a Bank While Serving Coffee | The Economics Of | WSJ

Starbucks, a $124.4 billion firm, routes just McDonald’s as the biggest dining establishment chain by market capitalization. In this video clip, WSJ’s Heather Haddon discusses just how Starbucks made use of modern technology to amass its dedicated client base and also why mobile orders are moving the chain’s organization top priorities. Image: Stanislav Kogiku/Zuma Press

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